Blog posts

How to Run Your First Hotel A/B Test: A Step-by-Step Guide

31 March, 2026 • Conversion Rate

A/B testing for hotels does not require a statistician or a developer. This guide walks through the full process from hypothesis to winner, including a cookieless approach for GDPR compliance.

GEO and AEO for Hotels: How AI Search Traffic Converts (And How to Capture More of It)

31 March, 2026 • Conversion Rate

Travelers now find hotels through AI tools. GEO and AEO help you appear in those answers. Here is what happens to that traffic when it reaches your website and how to convert it.

5 Conversion Killers on Hotel Websites (And How to Fix Each One)

31 March, 2026 • Conversion Rate

Most hotel websites have 3 to 5 specific problems that are silently killing conversions. Here is how to spot them and fix them without a redesign.

How to Reduce Booking.com Commissions with Direct Bookings

30 March, 2026 • Hotel Marketing

OTA commissions eat 15-25% of every booking. Here is how independent hotels are shifting guests to direct channels and keeping more revenue per room.

What Is a Hotel Direct Booking Widget (and Why Your Hotel Website Needs One)

30 March, 2026 • Hotel Marketing

A direct booking widget is a conversion tool that sits on your hotel website and pushes visitors toward booking direct instead of through an OTA. Here is how it works.