Hotel Marketing Glossary

A method of comparing two versions of a webpage, notification, or marketing element to determine which one performs better. In hotel marketing, A/B testing helps optimize popup messages, CTAs, and offers by showing different variants to different visitors and measuring conversion rates.

When a visitor starts the booking process but leaves before completing it. Hotels experience 75-85% booking abandonment rates. Exit-intent popups, retargeting emails, and reminder notifications are key tools for recovering abandoned bookings and reducing lost revenue.

The portion of a webpage visible without scrolling. For hotel websites, placing key elements like booking widgets, special offers, and social proof notifications above the fold increases engagement and direct bookings.

Acigrup is a hospitality technology provider based in Spain. It offers PMS and management software for hotels, holiday apartments, and rural accommodations across Spain. If you use Acigrup and want TinyBell to work with it, request the integration from the TinyBell team.

A key hotel performance metric calculated by dividing total room revenue by the number of rooms sold. ADR helps hotels understand pricing effectiveness and is often displayed in revenue dashboards alongside occupancy rate and RevPAR.

The practice of optimizing your hotel's content so AI-powered answer engines like ChatGPT, Perplexity, or Google AI Overviews select and present it as a direct answer to traveler queries. While GEO focuses on being found by AI, AEO focuses on being chosen as the answer.

AI systems that can autonomously plan, execute, and adapt multi-step tasks by using tools and making decisions. In hotel marketing, agentic AI can manage entire campaigns: creating notifications, analyzing performance, running A/B tests, and optimizing settings without manual intervention.

An autonomous AI system that can perform tasks on behalf of a user by connecting to external tools and APIs. In hotel marketing, AI agents can manage campaigns, deploy notifications, analyze performance data, and optimize conversion rates through platforms like TinyBell using MCP (Model Context Protocol).

When an AI system references your hotel's website or content as a source in its generated answer. AI citations drive brand visibility and potential traffic even when users don't click through to your site. Earning citations requires accurate, well-structured content that AI platforms can verify and trust.

Google's AI-generated summary box that appears at the top of search results, pulling information from multiple sources to answer queries like "best boutique hotels in Barcelona" without the user clicking any link. Hotels need structured data and strong content authority to appear in these summaries.

A measure of how often and how prominently your hotel appears in AI-generated answers across platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. AI visibility is becoming as important as traditional search rankings for hotel discovery.

A pricing psychology technique that displays a higher "original" price next to the actual price to make the deal look more attractive. Hotels use anchor pricing in notifications to show rack rate vs. direct booking rate, making the savings feel significant.