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A key hotel performance metric calculated by dividing total room revenue by the number of rooms sold. ADR helps hotels understand pricing effectiveness and is often displayed in revenue dashboards alongside occupancy rate and RevPAR.

A promise that the hotel's own website offers the lowest available rate. Hotels display best rate guarantee badges and price comparison notifications to reassure visitors that booking directly is the best deal, reducing the impulse to check OTA prices.

Software that processes direct reservations on a hotel website. Integrating social proof notifications and urgency widgets with the booking engine can increase conversion rates by showing real-time availability and recent bookings.

Software that distributes hotel room inventory and rates across multiple online travel agencies (OTAs) and booking platforms simultaneously. Channel managers work alongside direct booking tools to maintain rate parity and maximize occupancy.

A visual element displayed on a website to communicate information, offers, or social proof to visitors. Hotel marketing notifications include popups, toast messages, floating bars, and inline widgets designed to increase engagement and conversions.

A window or overlay that appears on top of website content to capture attention. Hotels use popups for email collection, special offers, exit intent messages, and cookie consent. Effective popups balance visibility with user experience.

A marketing strategy that shows ads to people who previously visited your website. Hotels combine retargeting with on-site notifications: capturing emails through popups enables retargeting via email, while pixel data enables display ad retargeting.