AEO (Answer Engine Optimization)

A method of comparing two versions of a webpage, notification, or marketing element to determine which one performs better. In hotel marketing, A/B testing helps optimize popup messages, CTAs, and offers by showing different variants to different visitors and measuring conversion rates.

The portion of a webpage visible without scrolling. For hotel websites, placing key elements like booking widgets, special offers, and social proof notifications above the fold increases engagement and direct bookings.

A measure of how often and how prominently your hotel appears in AI-generated answers across platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. AI visibility is becoming as important as traditional search rankings for hotel discovery.

A pricing psychology technique that displays a higher "original" price next to the actual price to make the deal look more attractive. Hotels use anchor pricing in notifications to show rack rate vs. direct booking rate, making the savings feel significant.

Google's AI-generated summary box that appears at the top of search results, pulling information from multiple sources to answer queries like "best boutique hotels in Barcelona" without the user clicking any link. Hotels need structured data and strong content authority to appear in these summaries.

An AI assistant built by OpenAI that can answer questions, generate content, and complete tasks through conversation. ChatGPT is now being used by travelers to research hotels, compare rates, and plan trips. Hotels that make their data accessible to AI platforms through MCP and structured data are more likely to be recommended in these conversations.