How CampingRed centralized direct booking conversion across 25+ campgrounds with TinyBell, including Decathlon referral campaigns and multi-language widgets.
Case Studies
How TinyBell customers centralize and optimize conversion across their properties.
How CampingRed centralized conversion across 25+ campgrounds
CampingRed is a network of campgrounds across Spain. Each property has its own website and booking funnel. Before TinyBell, running a promotional campaign meant logging into multiple platforms and duplicating work for every property.
The marketing team now manages all conversion campaigns from a single TinyBell account. More than 25 campgrounds have centralized and optimized their on-site conversion without increasing team size.
Decathlon referral program
CampingRed uses TinyBell for more than booking conversion. They run button widgets that promote Decathlon products to visitors while they browse the campground website.
A visitor checking availability for a summer stay might see a widget promoting a Decathlon kids multi-sport t-shirt or a pair of hiking sunglasses. The offer is unrelated to the reservation itself. If the visitor buys through the link, CampingRed earns the referral commission.
The same widget infrastructure that drives direct bookings also drives product referrals. No extra tool required.
Multi-language campaigns
Campgrounds in Spain attract visitors from France, Spain, Germany, and the UK. CampingRed runs Spanish and English versions of each campaign from the same account.
The Early Booking 2026 campaign, for example, runs as two parallel widgets: one in Spanish for domestic visitors and one in English for international guests. Same offer, same timing, separate copy and images per language.
Seasonal promotions follow the same pattern. The marketing team duplicates a campaign, changes the language, and launches in under 10 minutes.
Centralized chain management
Each campground in the network runs its own campaigns under the same TinyBell account. The team can see all active widgets across all properties in one dashboard.
When a national promotion runs, the team creates the campaign once and assigns it to the relevant properties. No duplication across separate tools or logins.
Individual campgrounds like Camping Castillo de Baños also run property-specific campaigns, such as their Konokonocard loyalty promotion, alongside the chain-wide widgets.