Hotel Marketing Glossary

Maestro PMS is a property management system based in Canada, focused on independent hotels, resorts, and luxury properties. It offers reservations, sales and catering, spa, and condo management modules in a single platform. If you use Maestro PMS and want TinyBell to work with it, request the integration from the TinyBell team.

An open standard that enables AI agents to connect with external tools and data sources. Hotels use MCP to let AI agents like Claude manage their TinyBell campaigns, deploy notifications, and analyze marketing performance through a standardized interface.

HTML elements that provide metadata about a webpage to search engines and social media platforms. Proper meta tags (title, description, Open Graph) improve hotel website visibility in search results and social media sharing.

A search engine that aggregates hotel prices from multiple booking sources, including Google Hotel Ads, Trivago, TripAdvisor, and Kayak. Hotels bid for placement on metasearch engines to drive traffic directly to their website, where conversion tools help close the booking.

Mews is a cloud PMS provider based in the Czech Republic. It offers property management, a channel manager, integrated payments, and a marketplace of integrations for independent hotels and groups. If you use Mews and want TinyBell to work with it, request the integration from the TinyBell team.

A small action that indicates progress toward a primary conversion goal. For hotels, microconversions include newsletter signups, availability checks, room detail views, and adding dates to a search. Tracking microconversions helps identify where visitors lose interest.

Mirai is a booking engine and direct distribution provider based in Spain. It offers a direct booking engine, metasearch management, and a content management system for hotel websites. If you use Mirai and want TinyBell to work with it, request the integration from the TinyBell team.

A dialog box that overlays the page content and requires user interaction before they can continue browsing. Hotels use modals for email collection, special offers, exit intent messages, and age verification. Effective modals balance attention-grabbing design with easy dismissal.

A series of follow-up questions within a single AI chat session, such as "Find hotels in Rome" followed by "Which ones have a pool?" then "Under 200 per night?" Maintaining your hotel's presence across each refinement step is the new visibility challenge in AI search.