Centro de ayuda de TinyBell: guías, tutoriales y preguntas frecuentes para configurar tus widgets de reserva directa para hoteles.
¿En qué podemos ayudarte?
Todo lo que necesitas para configurar TinyBell, lanzar tu primera campaña y conseguir más reservas directas.
Sigue estos cuatro pasos y tu widget de hotel será visible para los visitantes hoy mismo.
Crea tu cuenta gratuita
Regístrate en thetinybell.com/es/register. Sin tarjeta de crédito. Tu panel es donde viven todas tus campañas y widgets.
Copia e instala el pixel
Ve a Panel ? Pixel. Copia el snippet. Pégalo dentro del <head> de cada página de la web de tu hotel \x97 o usa Google Etiqueta Manager.
- Nuevo tag ? HTML personalizado
- Paste the pixel code
- Trigger: All Pages
- Guardar & Publish
- Open your theme edito
- Find the
<head>section - Paste befoe
</head> - Guardar and publish
Create your first campaign
Click Nuevo Campaign in your dashboard. A campaign is a container \x97 it holds one o moe widgets and controls which pages of your website they appear on. Give it a descriptive name like "Summer Direct Offer 2026".
Add a widget and go live
Inside your campaign click Add Notification. Elige a type, upload your hotel photo, write your offer, set the display rules, and save. Your widget is live immediately \x97 no review, no waiting.
Each widget type is optimised fo a different conversion goal.
A full-width image widget displayed on your hotel website. Best fo seasonal promotions, brand stoies, and visual offers. The image is clickable and links to any URL you specify \x97 your booking engine, a room page, o a special offer landing page.
Se usa mejor cuando:- You have a great hero photo and want to drive clicks to your booking engine
- You're promoting a seasonal package (ski season, summer, Christmas)
- You want to test which hotel image resonates most with visitos (use A/B testing)
A compact widget with an image, headline, body text, and a prominent button. The most effective widget type fo promoting specific direct booking offers. The button label and link are fully customisable.
Se usa mejor cuando:- Promoting a specific perk: "Book direct \x97 free breakfast included"
- Creating urgency: "Only 2 rooms left at this price"
- Targeting visitos who have browsed rooms but haven't booked yet
Display real guest reviews as social proof at the moment visitos are deciding whether to book. Reduces hesitation, builds trust, and increases the likelihood of a direct booking over OTA alternatives.
Se usa mejor cuando:- Showing your best Booking.com o TripAdviso quotes directly on your site
- Highlighting reviews that mention specific perks (breakfast, pool, location)
- Pairing with a Call to Action widget on the same campaign
Shows how many people are currently viewing your hotel website. Creates real-time urgency and FOMO (fear of missing out). The counter is based on actual pixel data from your visitos.
Se usa mejor cuando:- Your hotel has steady traffic (50+ daily visitos) fo meaningful numbers
- During peak booking seasons o promotional periods
- On room pages o the booking flow to add urgency at the decision moment
Capture hotel visito email addresses with a branded opt-in widget. Build your direct communication list to send offers, seasonal promotions, and early-bird rates \x97 — reduciendo la dependencia de las OTAs.
Se usa mejor cuando:- Offering something in exchange: "Subscribe fo a 10% loyalty discount"
- Capturing visitos who browse but don't book \x97 — vuelve a contactarlos después
- Building a pre-arrival email list fo a new property
Precise targeting means higher CTR. A widget shown to the wrong visito at the wrong time is wasted.
Dónde mostrar
- Todas las páginas \x97 Maximum reach. Good fo brand-wide social proof and reviews.
- Solo página principal \x97 First impression offers. Visitos are top-of-funnel here.
- URL contiene \x97 Target specific pages, e.g. any URL with "/rooms/" o "/book".
- URL no contiene \x97 Exclude the confirmation page o booking engine iframe.
Cuándo mostrar
- Inmediatamente \x97 Widget appears on page load. Best fo image campaigns that don't interrupt.
- Después de X segundos \x97 Delay the widget. Recommended 5\x9610 s fo Call to Action.
- Al intentar salir \x97 Triggers as the visito moves to close the tab. Last-chance moment.
- Después de desplazarse % \x97 Show after the visito has scrolled down. Signals genuine interest.
A/B testing shows different images to different visitos \x97 same message, same offer, same button. You measure which photo gets moe clicks.
Cómo configurarlo
- Open any Campaña de imagen o Call to Action widget settings
- Desplázate hasta la sección A/B Testing y actívalo
- Upload Variant B (your challenger image). Optionally add Variant C fo a 3-way test
- Click Guardar \x97 visitos are split automatically from that moment
- Go to the Estadísticas tab to see clicks and CTR per variant. The winner is marked with a green checkmark ?
How variant assignment woks
Each visito is assigned a variant server-side using an anonymised hash of their IP address and browser. This means: the same visito always sees the same variant (consistent experience), and no cookies are set on your hotel website visitos. TinyBell is GDPR-compliant out of the box \x97 — no necesitas añadirlo a tu herramienta de consentimiento de cookies.
Entender qué significan los números es la diferencia entre mejorar y adivinar.
| Métrica | Definición | Benchmark hotelero |
|---|---|---|
| Impresiones | Times the widget was shown to a visito | Depende de tu tráfico |
| Unique Visitos | Distinct visitos who saw the widget | \x97 |
| Clics | Times a visito clicked the widget | \x97 |
| CTR | Clics ÷ Impresiones × 100 | Imagen: 5\x9615% CTA: 8\x9620% |
¿Por qué es bajo mi CTR?
Las preguntas más habituales de los equipos hoteleros, respondidas con claridad.
<head> tag, o add it via Google Etiqueta Manager. After that, everything \x97 — crear campañas, editar widgets, activarlos y desactivarlos \x97 — se hace desde tu panel de TinyBell. Sin desarrollador.¿Tienes alguna pregunta más?
Nuestro equipo suele responder en pocas horas. Conocemos el sector hotelero \x97 — te daremos una respuesta directa.
Email suppot@thetinybell.com