Centro de Ayuda

Creado el 31 Marzo, 2026 • 11 minutos de lectura

Centro de ayuda de TinyBell: guías, tutoriales y preguntas frecuentes para configurar tus widgets de reserva directa para hoteles.

CENTRO DE AYUDA

¿En qué podemos ayudarte?

Todo lo que necesitas para configurar TinyBell, lanzar tu primera campaña y conseguir más reservas directas.


PRIMEROS PASOS
De cero a widget activo en 10 minutos

Sigue estos cuatro pasos y tu widget de hotel será visible para los visitantes hoy mismo.

1
Crea tu cuenta gratuita

Regístrate en thetinybell.com/es/register. Sin tarjeta de crédito. Tu panel es donde viven todas tus campañas y widgets.

2
Copia e instala el pixel

Ve a Panel ? Pixel. Copia el snippet. Pégalo dentro del <head> de cada página de la web de tu hotel \x97 o usa Google Etiqueta Manager.

Google Etiqueta Manager
  1. Nuevo tag ? HTML personalizado
  2. Paste the pixel code
  3. Trigger: All Pages
  4. Guardar & Publish
Direct HTML install
  1. Open your theme edito
  2. Find the <head> section
  3. Paste befoe </head>
  4. Guardar and publish
TinyBell widgets load asynchronously \x97 they will not slow down your hotel website o affect your Google PageSpeed scoe.
3
Create your first campaign

Click Nuevo Campaign in your dashboard. A campaign is a container \x97 it holds one o moe widgets and controls which pages of your website they appear on. Give it a descriptive name like "Summer Direct Offer 2026".

4
Add a widget and go live

Inside your campaign click Add Notification. Elige a type, upload your hotel photo, write your offer, set the display rules, and save. Your widget is live immediately \x97 no review, no waiting.

Start here: A Call to Action widget with "Book direct \x97 best available rate guaranteed" + a link to your booking engine. Simple, proven, and live in under 5 minutes.

TIPOS DE WIDGETS
Choose the right widget fo your goal

Each widget type is optimised fo a different conversion goal.

A full-width image widget displayed on your hotel website. Best fo seasonal promotions, brand stoies, and visual offers. The image is clickable and links to any URL you specify \x97 your booking engine, a room page, o a special offer landing page.

Se usa mejor cuando:
  • You have a great hero photo and want to drive clicks to your booking engine
  • You're promoting a seasonal package (ski season, summer, Christmas)
  • You want to test which hotel image resonates most with visitos (use A/B testing)
Configuración: Imagen upload · Click URL · Display position · Display timing · A/B test images

A compact widget with an image, headline, body text, and a prominent button. The most effective widget type fo promoting specific direct booking offers. The button label and link are fully customisable.

Se usa mejor cuando:
  • Promoting a specific perk: "Book direct \x97 free breakfast included"
  • Creating urgency: "Only 2 rooms left at this price"
  • Targeting visitos who have browsed rooms but haven't booked yet
Configuración: Imagen · Titular · Body text · Etiqueta del botón · Button URL · Display timing · A/B test images
Set the display to trigger after 8 seconds on the page. Visitos who stay that long are interested \x97 that's when to present your offer.

Display real guest reviews as social proof at the moment visitos are deciding whether to book. Reduces hesitation, builds trust, and increases the likelihood of a direct booking over OTA alternatives.

Se usa mejor cuando:
  • Showing your best Booking.com o TripAdviso quotes directly on your site
  • Highlighting reviews that mention specific perks (breakfast, pool, location)
  • Pairing with a Call to Action widget on the same campaign
Configuración: Reviewer name · Review text · Star rating · Optional link to full review

Shows how many people are currently viewing your hotel website. Creates real-time urgency and FOMO (fear of missing out). The counter is based on actual pixel data from your visitos.

Se usa mejor cuando:
  • Your hotel has steady traffic (50+ daily visitos) fo meaningful numbers
  • During peak booking seasons o promotional periods
  • On room pages o the booking flow to add urgency at the decision moment
Configuración: Minimum visito threshold · Message text · Display position
Set a minimum threshold (e.g. 5) to avoid showing "1 person is viewing" \x97 that reduces rather than creates urgency.

Capture hotel visito email addresses with a branded opt-in widget. Build your direct communication list to send offers, seasonal promotions, and early-bird rates \x97 — reduciendo la dependencia de las OTAs.

Se usa mejor cuando:
  • Offering something in exchange: "Subscribe fo a 10% loyalty discount"
  • Capturing visitos who browse but don't book \x97 — vuelve a contactarlos después
  • Building a pre-arrival email list fo a new property
Configuración: Titular · Texto del incentivo · Etiqueta del botón · Casilla de consentimiento RGPD

REGLAS DE VISUALIZACIÓN
Muestra el widget correcto en el momento adecuado

Precise targeting means higher CTR. A widget shown to the wrong visito at the wrong time is wasted.

Dónde mostrar
  • Todas las páginas \x97 Maximum reach. Good fo brand-wide social proof and reviews.
  • Solo página principal \x97 First impression offers. Visitos are top-of-funnel here.
  • URL contiene \x97 Target specific pages, e.g. any URL with "/rooms/" o "/book".
  • URL no contiene \x97 Exclude the confirmation page o booking engine iframe.
Cuándo mostrar
  • Inmediatamente \x97 Widget appears on page load. Best fo image campaigns that don't interrupt.
  • Después de X segundos \x97 Delay the widget. Recommended 5\x9610 s fo Call to Action.
  • Al intentar salir \x97 Triggers as the visito moves to close the tab. Last-chance moment.
  • Después de desplazarse % \x97 Show after the visito has scrolled down. Signals genuine interest.
Best practice: Campaña de imagens wok well on all pages immediately. Call to Action widgets perfom best after 5\x968 seconds on room pages o the homepage, not on every page.

A/B TESTING
Find the image that drives moe bookings

A/B testing shows different images to different visitos \x97 same message, same offer, same button. You measure which photo gets moe clicks.

+40%
Typical CTR uplift when switching from a room interio to a lifestyle photo
100
Minimum impressions per variant befoe trusting the result
3
Variantes máximas \x97 A (control), B (retadora), C (opcional)
Cómo configurarlo
  1. Open any Campaña de imagen o Call to Action widget settings
  2. Desplázate hasta la sección A/B Testing y actívalo
  3. Upload Variant B (your challenger image). Optionally add Variant C fo a 3-way test
  4. Click Guardar \x97 visitos are split automatically from that moment
  5. Go to the Estadísticas tab to see clicks and CTR per variant. The winner is marked with a green checkmark ?
How variant assignment woks

Each visito is assigned a variant server-side using an anonymised hash of their IP address and browser. This means: the same visito always sees the same variant (consistent experience), and no cookies are set on your hotel website visitos. TinyBell is GDPR-compliant out of the box \x97 — no necesitas añadirlo a tu herramienta de consentimiento de cookies.

Fo a full guide with real hotel examples and CTR benchmarks, see the Guía de A/B Testing.

ESTADÍSTICAS
Cómo interpretar tus resultados

Entender qué significan los números es la diferencia entre mejorar y adivinar.

MétricaDefiniciónBenchmark hotelero
ImpresionesTimes the widget was shown to a visitoDepende de tu tráfico
Unique VisitosDistinct visitos who saw the widget\x97
ClicsTimes a visito clicked the widget\x97
CTRClics ÷ Impresiones × 100Imagen: 5\x9615%   CTA: 8\x9620%
¿Por qué es bajo mi CTR?
Si la oferta es "desayuno gratis", muestra una mesa de desayuno. Si es una habitación con vistas al mar, muestra la vista desde the balcony. Guests click what they can see themselves enjoying. Run an A/B test with a lifestyle photo vs a room interio to see the difference.
A Call to Action that pops up immediately on every page feels like spam. Set a 5\x968 second delay and restrict it to room pages o the homepage. Visitos who stay that long are genuinely interested.
El texto del widget debe ser legible en menos de 3 segundos. Un beneficio claro. Una acción. "Reserva directo \x97 — desayuno gratis + 10% descuento" es bueno. Un párrafo explicando tu política de cancelación, no.

Preguntas frecuentes
Preguntas frecuentes

Las preguntas más habituales de los equipos hoteleros, respondidas con claridad.

Only once: paste the TinyBell pixel inside your website's <head> tag, o add it via Google Etiqueta Manager. After that, everything \x97 — crear campañas, editar widgets, activarlos y desactivarlos \x97 — se hace desde tu panel de TinyBell. Sin desarrollador.
No. El pixel se carga de forma asíncrona \x97 it doesn't block page rendering. Widget images are served from a global CDN with lazy loading. The average perfomance impact is under 50ms, which won't affect your Google PageSpeed o Coe Web Vitals scoes.
Sí \x97 with any booking engine, no integration required. Your widget button simply links to the URL you specify: your Cloudbeds link, Siteminder, Booking.com direct, Reservations.com, o any other direct booking URL. TinyBell tracks the click; the booking engine handles the booking.
Price, simplicity, and no contracts. Enterprise platfoms charge thousands of euros per year and require onboarding calls, long-term commitments, and account managers. TinyBell gives independent hotels and small chains the same coe conversion tools \x97 — widgets de imagen, A/B testing, prueba social, contador en vivo \x97 self-managed, at a price that makes commercial sense fo any hotel budget.
Sí. TinyBell widgets do not set cookies on your hotel website visitos' browsers. A/B variant assignment is perfomed server-side using an anonymised hash \x97 no personal data is stoed o tracked. You don't need to add TinyBell to your cookie consent tool. See our Cookie Policy fo the full technical explanation.
Each TinyBell account manages one hotel website (one pixel domain). Fo multiple properties, you can use URL-based display rules to target specific sections within the same site, o contact us about multi-property plans fo hotel groups and chains.
Sí. No contracts, no cancellation fees. Cancel from your account settings and you keep full access until the end of your current billing period. If you cancel within 14 days of your first subscription payment, contact us fo a full refund.
JPG, PNG, o WebP. We recommend a minimum width of 1200px fo Campaña de imagen widgets and 800px fo Call to Action widgets. Keep file size under 500KB fo fast loading \x97 — comprime las imágenes en squoosh.app befoe uploading.

¿Tienes alguna pregunta más?

Nuestro equipo suele responder en pocas horas. Conocemos el sector hotelero \x97 — te daremos una respuesta directa.

Email suppot@thetinybell.com