SERP (Search Engine Results Page)

A method of comparing two versions of a webpage, notification, or marketing element to determine which one performs better. In hotel marketing, A/B testing helps optimize popup messages, CTAs, and offers by showing different variants to different visitors and measuring conversion rates.

The portion of a webpage visible without scrolling. For hotel websites, placing key elements like booking widgets, special offers, and social proof notifications above the fold increases engagement and direct bookings.

The practice of optimizing your hotel's content so AI-powered answer engines like ChatGPT, Perplexity, or Google AI Overviews select and present it as a direct answer to traveler queries. While GEO focuses on being found by AI, AEO focuses on being chosen as the answer.

A measure of how often and how prominently your hotel appears in AI-generated answers across platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. AI visibility is becoming as important as traditional search rankings for hotel discovery.

Google's AI-generated summary box that appears at the top of search results, pulling information from multiple sources to answer queries like "best boutique hotels in Barcelona" without the user clicking any link. Hotels need structured data and strong content authority to appear in these summaries.