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ABC Testing

Test 3 variants. Find the one that converts.

Go beyond A/B. With ABC testing, you show 3 different images to visitors and measure which one gets the most clicks. More variants, faster insights, better results.

The widget text, offer and button stay exactly the same across all 3 variants. Only the photo changes. Each visitor sees one version. You measure clicks and pick the winner.

Hotel room interior Variant A
🏠 Hotel Miramar
Book direct & get free breakfast
Only 3 rooms left at this price
Book now →

Room interior shot

Hotel pool area Variant B
🏠 Hotel Miramar
Book direct & get free breakfast
Only 3 rooms left at this price
Book now →

Pool and lifestyle

Hotel exterior at sunset Variant C
🏠 Hotel Miramar
Book direct & get free breakfast
Only 3 rooms left at this price
Book now →

Exterior at sunset

Click on any variant above to simulate a booking click

Live ABC Test Metrics

Real-time data from visitors on this page. This is what you see inside TinyBell.

A
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clicks
B
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clicks
C
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clicks
A Variant A 0%
0% CTR
B Variant B 0%
0% CTR
C Variant C 0%
0% CTR
0 impressions
0 clicks

Two ways to distribute variants

When you set up an ABC test, you choose how variants are shown to visitors. TinyBell offers two modes:

Rotation DEFAULT

Each visitor sees every variant in order across their visits.

  • Visit 1: you see A
  • Visit 2: you see B
  • Visit 3: you see C
  • Visit 4: back to A

Best when you want every creative to get equal exposure over time.

Weighted

Each visitor always sees the same variant. Different visitors see different ones.

  • You always see A
  • Another visitor always sees B
  • Another visitor always sees C

Best for finding your top-performing creative fast. You can adjust the weight (%) for each variant.

Tip: If you are testing images for the first time, start with Rotation. Every visitor sees all your creatives, so you get results faster with smaller traffic.
This is what ABC testing looks like inside TinyBell

Every hotel can run ABC tests on their own notifications. No code, no analytics setup. Just upload 3 images and let TinyBell do the rest.

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